New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing and digital marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers for authentic brand building to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever for real customer engagement. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Here's the knockout formula for telling your story online:
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The Jabs and Right Hooks Philosophy: Learn why patient jabs--engaging with customers and building relationships--are the essential setup for the knockout right hook that drives sales.
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Platform-Specific Strategy: Master the context and native language of Facebook, Twitter, Pinterest, and Instagram to create content that connects instead of getting ignored.
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High-Quality Content Creation: Move beyond generic posts and discover how to develop compelling, perfectly adapted content that provides real value to your audience.
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Modern Marketing Mindset: Understand why context now matters more than ever and how to tell your brand's story to beat the competition in a noisy digital world.
