{"product_id":"the-soul-of-a-new-machine","title":"The Soul of a New Machine","description":"\u003cb\u003eTracy Kidder's \"riveting\" (\u003c\/b\u003e\u003cb\u003e\u003ci\u003eWashington Post\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Fascinating...A surprisingly gripping account of people at work.\" --\u003c\/b\u003e\u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Computers have changed since 1981, when \u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e is an essential chapter in the history of the machine that revolutionized the world in the twentieth century.","brand":"Little, Brown Paperbacks","offers":[{"title":"Default Title","offer_id":47993050267837,"sku":"BS-TC0-491976","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/9767\/2637\/files\/9780316491976-HD.jpg?v=1786706591","url":"https:\/\/boundigo.com\/products\/the-soul-of-a-new-machine","provider":"Boundigo Bookstore","version":"1.0","type":"link"}