{"product_id":"the-illusion-of-choice-161-2-psychological-biases-that-influence-what-we-buy","title":"The Illusion of Choice: 161\/2 Psychological Biases That Influence What We Buy","description":"\u003cp\u003e\u003cb\u003e'This book will make you better at your job' - Jonah Berger, bestselling author of \u003ci\u003eContagious\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDiscover the psychological biases that shape every buying decision - and how to use them in business. \u003cp\u003e\u003c\/p\u003eEvery day we make hundreds of choices, many of them commercial. \u003cp\u003e\u003c\/p\u003eWhat shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? \u003cp\u003e\u003c\/p\u003eThese choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Illusion of Choice\u003c\/i\u003e, Richard Shotton, author of the acclaimed \u003ci\u003eThe Choice Factory\u003c\/i\u003e, identifies the 16 and a half most important psychological biases that everyone in business needs to be aware of. Drawing on academic research, advertising campaigns and his own original field studies, he shows how any business can utilise these biases to win and retain customers, sell more products and make money. \u003cp\u003e\u003c\/p\u003eIn this fascinating and highly practical guide, you'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFull of marketing insights, \u003ci\u003eThe Illusion of Choice\u003c\/i\u003e is essential for anyone seeking to understand consumer behaviour.\u003c\/b\u003e","brand":"Harriman House","offers":[{"title":"Default Title","offer_id":48102391054525,"sku":"BS-TC0-199744","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/9767\/2637\/files\/9780857199744-HD.jpg?v=1787004886","url":"https:\/\/boundigo.com\/products\/the-illusion-of-choice-161-2-psychological-biases-that-influence-what-we-buy","provider":"Boundigo Bookstore","version":"1.0","type":"link"}