{"product_id":"nike-better-is-temporary","title":"Nike: Better Is Temporary","description":"\u003cb\u003eAt Nike, the desire to be the best is a journey, not a destination - better is always temporary.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003ePhaidon commemorates the company's influence with \u003ci\u003eNike: Better is Temporary\u003c\/i\u003e, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. \u003cp\u003e\u003c\/p\u003eThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. \u003cp\u003e\u003c\/p\u003eBeginning with \"Breaking2,\" an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. \u003cp\u003e\u003c\/p\u003eThe book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, \"Crafting Color.\" \u003cp\u003e\u003c\/p\u003eCombining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, \u003ci\u003eNike: Better is Temporary\u003c\/i\u003e will serve as a manual of innovation and inspiration for generations to come.","brand":"Phaidon Press","offers":[{"title":"Default Title","offer_id":47989741748413,"sku":"BS-TC0-660512","price":89.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/9767\/2637\/files\/9781838660512-HD.jpg?v=1786629383","url":"https:\/\/boundigo.com\/products\/nike-better-is-temporary","provider":"Boundigo Bookstore","version":"1.0","type":"link"}