{"product_id":"legends-and-soles-the-memoir-of-an-american-original","title":"Legends and Soles: The Memoir of an American Original","description":"\u003cp\u003e\u003cb\u003eThe founding of Nike as told in \u003ci\u003eShoe Dog \u003c\/i\u003eis only part of the story, it doesn't recognize the genius marketing coup that changed the fortunes of the company. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe film \"Air\" highlighted Sonny Vaccaro's brilliant signing of NBA legend Michael Jordan to Nike as a rookie, but the movie's scope didn't include the beginning and everything that happened after the Jordan signing revolutionized sports marketing and entertainment. In \u003ci\u003eLegends and Soles\u003c\/i\u003e, Vaccaro reveals the rest of the story from a never-before-told insider's perspective. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWritten in collaboration with six-time \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Armen Keteyian, \u003ci\u003eLegends and Soles\u003c\/i\u003e provides context and truth to the sensational media stories and headlines like: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Portland FBI investigation of Vaccaro instigated by Nike\u003c\/li\u003e\n\u003cli\u003eVaccaro's close relationships with Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady\u003c\/li\u003e\n\u003cli\u003eThe high stakes drama behind the O'Bannon lawsuit that changed the landscape for college sports.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThis book is a must read for sneakerheads, NBA fans, college sports enthusiasts, and readers who enjoy memoirs . You'll learn how Vaccaro tirelessly fought for the rights of college athletes and how his quiet suburban life suddenly \"went public\" again while doing Hollywood media interviews to support the film \"Air\" alongside Ben Affleck and Matt Damon.\u003c\/p\u003e\u003cp\u003eAfter reading, you'll walk away with a deeper appreciation and understanding of the shoe wars culture, and a key figure in the evolution of modern big-time sports.\u003c\/p\u003e","brand":"HarperOne","offers":[{"title":"Default Title","offer_id":48003614605501,"sku":"BS-TC0-423411","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/9767\/2637\/files\/9780063423411-HD.jpg?v=1786890402","url":"https:\/\/boundigo.com\/products\/legends-and-soles-the-memoir-of-an-american-original","provider":"Boundigo Bookstore","version":"1.0","type":"link"}