{"product_id":"emotion-by-design-creative-leadership-lessons-from-a-life-at-nike","title":"Emotion by Design: Creative Leadership Lessons from a Life at Nike","description":"\u003cb\u003eFilled with innovative strategies for success from a former branding expert, \u003ci\u003eEmotion By Design\u003c\/i\u003e will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e \"The branding lessons in Greg Hoffman's \u003ci\u003eEmotion By Design\u003c\/i\u003e are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.\" ―Daymond John, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author and co-star of \u003ci\u003eShark Tank\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eEmotion By Design\u003c\/i\u003e, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, \u003ci\u003eEmotion By Design\u003c\/i\u003e is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles: \u003cul\u003e\n\u003cli\u003e Creativity is a Team Sport \u003c\/li\u003e\n\u003cli\u003e Dare to be Remembered \u003c\/li\u003e\n\u003cli\u003e Leave a Legacy, Not Just a Memory \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e Over the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design. \u003cbr\u003e","brand":"Twelve","offers":[{"title":"Default Title","offer_id":48123824701629,"sku":"BS-TC0-705599","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/9767\/2637\/files\/9781538705599-HD.jpg?v=1787088818","url":"https:\/\/boundigo.com\/products\/emotion-by-design-creative-leadership-lessons-from-a-life-at-nike","provider":"Boundigo Bookstore","version":"1.0","type":"link"}